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Intelligent System for Generating and Analysis of Trading Recommendations on Financial Markets
Martinský, Ondrej ; Hrubý, Martin (referee) ; Zbořil, František (advisor)
This master thesis deals with the price prediction on financial markets. It describes automated trading systems based on technical analysis and discusses a soft computing approach to construction of such systems. Also, this thesis combines conventional trading strategies with the fuzzy logic. The practical part of this thesis contains also a framework for composing, simulation and analysis of the automated trading strategies. The simulator contained in this framework is implemented in the Java language and based on DEVS formalism. Because of this, there is a possibility to embed real-time components into the trading model. This work contains also a database of historical financial data and tools for their automatic actualization.
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Using peak-end rule in advertising and comparing its effectiveness to different age and gender categories
Kozeleková, Kristína ; Vranka, Marek (advisor) ; Koblovský, Petr (referee)
This bachelor thesis deals with the application of peak-end effect in the realm of advertisement. The aim of the thesis is to explain the peak-end effect and to try to observe the rule's effect with regard to commercial advertisement. Consecutively the thesis presented 3 different commercials each presenting 3 different commercial products to the participants. Participants' enjoyment was recorded throughout the screening of the commercial with the help of a sliding bar. The results were then visualized using graphs and subsequently examined to try to determine if the peak-end effect was present or if it had any affect on the participants in any way.
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Irrationality in the perception of money
Juhásová, Zuzana ; Chytilová, Julie (advisor) ; Želinský, Tomáš (referee)
Irrationality is a phenomenon that can be seen in every aspect of human life. In many cases people do not behave rationally in terms of economic theory and they often do not even realise it. This thesis aims at problem of irrationality in the perception of money and describes anomalies in rational decision-making. First, it introduces the topics that behavioural economics is concerned with and its place among other sciences. It brings the overview of history of behavioural economics and the most influential people that are responsible for its evolution. Next, it briefly summarizes the most common research methods used. After that, the concept of rationality is described, both from classical economics and behavioural points of view. The core of the thesis is the experiment that is an example of irrationality in the perception of money. Studies that examined this problem are presented. Finally, a conducted survey is presented, which detects the presence of irrational behaviour.
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Intelligent System for Generating and Analysis of Trading Recommendations on Financial Markets
Martinský, Ondrej ; Hrubý, Martin (referee) ; Zbořil, František (advisor)
This master thesis deals with the price prediction on financial markets. It describes automated trading systems based on technical analysis and discusses a soft computing approach to construction of such systems. Also, this thesis combines conventional trading strategies with the fuzzy logic. The practical part of this thesis contains also a framework for composing, simulation and analysis of the automated trading strategies. The simulator contained in this framework is implemented in the Java language and based on DEVS formalism. Because of this, there is a possibility to embed real-time components into the trading model. This work contains also a database of historical financial data and tools for their automatic actualization.
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Nudging v zdravotníctve - cesta k vyšším mieram očkovania?
Turányi, Samuel ; Chytilová, Helena (advisor) ; Fidler, Armin (referee)
This master thesis investigates impact of nudging on the level of vaccination rates against measles by utilizing insights from behavioral economics. In the theoretical part, brief overview of behavioral economics and its contributions to health economics is outlined. Additionally, direct application of nudging concepts and behavioral features in healthcare is illustrated, primarily focused on the vaccination issue. In the analytical part, two neighboring countries have been chosen for the research, Austria and Czech Republic and their regions Vorarlberg, Prague and South Bohemia. Their rates of vaccination based on data gathered from both private institutions as well as public sources were compared using documentary comparative analysis as a research method. Two hypotheses were set for testing: (1) Czech mandatory vaccination policy against measles had been historically more effective than Austrian opt-in system and (2) Choice architecture had profound effect on levels of coverage. None of the hypotheses was refuted. Research was narrowed down to examination of measles due to data availability. In final part, implications from findings were elaborated on. Subsequent policy recommendations were presented, referring to the type of vaccination system, incentives, behavioral as well as historical factors and concepts of nudging like peer pressure, framing, priming, loss aversion or three heuristics.
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Irrationality in the perception of money
Juhásová, Zuzana ; Chytilová, Julie (advisor) ; Želinský, Tomáš (referee)
Irrationality is a phenomenon that can be seen in every aspect of human life. In many cases people do not behave rationally in terms of economic theory and they often do not even realise it. This thesis aims at problem of irrationality in the perception of money and describes anomalies in rational decision-making. First, it introduces the topics that behavioural economics is concerned with and its place among other sciences. It brings the overview of history of behavioural economics and the most influential people that are responsible for its evolution. Next, it briefly summarizes the most common research methods used. After that, the concept of rationality is described, both from classical economics and behavioural points of view. The core of the thesis is the experiment that is an example of irrationality in the perception of money. Studies that examined this problem are presented. Finally, a conducted survey is presented, which detects the presence of irrational behaviour.
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